What search engines cannot see

Also, if anyone does copy/republish your content then at least you'll have at least one link back to your site. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they …

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Super-easy ways to learn everything about inbound links

With the exception of paid search and paid ads, all the other tactics intertwine and affect each other. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of …

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The professional approach to content

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what …

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Having fun with html

Bottom line: users don't like popups. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to …

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Make it sufficiently broad in terms of webmaster tools

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. However, the search engines want webmasters to label paid links with a no-follow tag, which means ranking power is not passed through the links. For a great …

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Winning marketing tactics for landing pages

This used to be a common and effective way to indicate the subject matter discussed on a web page. Make this process cyclical; I build content calendars out in threemonth segments, performing fresh keyword research at the beginning of every cycle. The benefits to your health from a UK Vacation …

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A few words on html

Google looks at links to determine not only how relevant they are to the source, but also how relevant they are to the conversation. When people conduct research, they want up-to-date, accurate information. That's why it's important to keep content updated. Recency is becoming an increasingly important ranking factor in …

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Make the most of SEO by really understanding keyword research

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. While broad topics are still important, your content will be more hard pressed to rise above the competition …

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Try out core ranking algorithms

There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment …

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Are you making these doorway sites errors?

Google doesn't want to direct people to websites that could be a potential risk. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don't hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword …

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Web Server Logs and Formats

Your choice in domain extensions will generally not aid your search rankings, with a few exceptions. This can alert you to any sites that are linking to your pages nefariously or without link quality in mind. To help boost your business' profile on the internet, why not list in a …

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External Content Duplication

Now let's dig down and see what optimizing content for SEO really means. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size - the larger the page, the more keyword repetitions can be made. Keyword phrases (word …

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The secret to finding world class tools for googlebot crawlers

Googlebot is Google's web spider. However, social media is also a viable option in engaging your audience and providing yet another avenue for them to reach your site and learn more about your business.SEO aims primarily to improve a website's search engine rankings for a variety of keywords. My …

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Don't miss out dynamic pages from your detailed marketing checklist

Brand equity represents a set of characteristics that are unique to a brand. These new additions also represent new opportunities to gain search visibility; for example, it's possible for webmasters to work on getting their brands featured in more Knowledge Graph entries as opposed to purely organic search results. Try …

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What can Instagram teach you about html

What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog …

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Education is the best legacy when it comes to web portals

There are many topics in content marketing open for debate, but few have been as elusive to evidentiary proof as the length of the "perfect" blog post. The featured snippets and Google?s overall search results are always changing. As you'll see, that's usually a combination of great content (see …

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Things your competitors know about page rank

For example, if you have an article on how to make chocolate fudge, a URL ending in "how-to-make-chocolate-fudge" is more descriptive and therefore better optimized than "online-recipe-3331." Generally, you'll want to avoid any numbers or special characters, include keywords where you can, and strive for intuitiveness. The separation of "desktop …

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Don't forget web crawlers

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Voice recognition adds another key advantage to mobile devices. Quality means not something rammed with keywords which isn't actually very …

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Create an Engaging Web Presence by the use of comment spam

If you can't meet a visitor's need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage's authority will be boosted. Google holds these types of sites to the highest standard because the stakes are incredibly high …

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