Make the most of SEO by really understanding keyword research

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. While broad topics are still important, your content will be more hard pressed to rise above the competition …

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Try out core ranking algorithms

There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment …

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Are you making these doorway sites errors?

Google doesn't want to direct people to websites that could be a potential risk. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don't hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword …

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Web Server Logs and Formats

Your choice in domain extensions will generally not aid your search rankings, with a few exceptions. This can alert you to any sites that are linking to your pages nefariously or without link quality in mind. To help boost your business' profile on the internet, why not list in a …

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External Content Duplication

Now let's dig down and see what optimizing content for SEO really means. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size - the larger the page, the more keyword repetitions can be made. Keyword phrases (word …

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The secret to finding world class tools for googlebot crawlers

Googlebot is Google's web spider. However, social media is also a viable option in engaging your audience and providing yet another avenue for them to reach your site and learn more about your business.SEO aims primarily to improve a website's search engine rankings for a variety of keywords. My …

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Don't miss out dynamic pages from your detailed marketing checklist

Brand equity represents a set of characteristics that are unique to a brand. These new additions also represent new opportunities to gain search visibility; for example, it's possible for webmasters to work on getting their brands featured in more Knowledge Graph entries as opposed to purely organic search results. Try …

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What can Instagram teach you about html

What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog …

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Education is the best legacy when it comes to web portals

There are many topics in content marketing open for debate, but few have been as elusive to evidentiary proof as the length of the "perfect" blog post. The featured snippets and Google?s overall search results are always changing. As you'll see, that's usually a combination of great content (see …

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Things your competitors know about page rank

For example, if you have an article on how to make chocolate fudge, a URL ending in "how-to-make-chocolate-fudge" is more descriptive and therefore better optimized than "online-recipe-3331." Generally, you'll want to avoid any numbers or special characters, include keywords where you can, and strive for intuitiveness. The separation of "desktop …

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Don't forget web crawlers

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Voice recognition adds another key advantage to mobile devices. Quality means not something rammed with keywords which isn't actually very …

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Create an Engaging Web Presence by the use of comment spam

If you can't meet a visitor's need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage's authority will be boosted. Google holds these types of sites to the highest standard because the stakes are incredibly high …

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Think about splogs from the start

While it's easy to find "experts" you may want to reach out to, it's important to remember that not everyone responds positively to such requests. Geo-targeting represents a unique and attractive feature of mobile marketing. Thin content can negatively impact your search engine rankings, cause Google to give you a …

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Ridiculous rules about SERPs

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. What if their competing service page does a much better job …

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Fascinating SERPs tactics that can help your business grow

an advertising campaign can highlight the superior attributes or benefits of a brand. Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but …

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One important aspect is indexed pages

Brands and individuals engage in conversations and interact in several ways. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Moz gives us the data we need to justify our projects and strategies. It helps us …

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Take care when dealing with inbound links

There are a few basic things to keep in mind when formatting your website for top Google placement. If you're repeating your target phrase on your page too much, it may indicate that your page is less about satisfying searcher intent and more about keyword repetition. When you research keywords …

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Ways to tell you're suffering from an obsession with sitemaps

As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity …

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