Make it sufficiently broad in terms of webmaster tools

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. However, the search engines want webmasters to label paid links with a no-follow tag, which means ranking power is not passed through the links. For a great …

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Are you making these doorway sites errors?

Google doesn't want to direct people to websites that could be a potential risk. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don't hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword …

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Things your competitors know about page rank

For example, if you have an article on how to make chocolate fudge, a URL ending in "how-to-make-chocolate-fudge" is more descriptive and therefore better optimized than "online-recipe-3331." Generally, you'll want to avoid any numbers or special characters, include keywords where you can, and strive for intuitiveness. The separation of "desktop …

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Create an Engaging Web Presence by the use of comment spam

If you can't meet a visitor's need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage's authority will be boosted. Google holds these types of sites to the highest standard because the stakes are incredibly high …

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