Brand equity represents a set of characteristics that are unique to a brand. These new additions also represent new opportunities to gain search visibility; for example, it's possible for webmasters to work on getting their brands featured in more Knowledge Graph entries as opposed to purely organic search results. Try …

What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog …

Since there is a correlation between meta descriptions and search engines, many people mistakenly assume that including many keywords in a meta description is a good idea. With the right search engine optimization techniques, your business will enter an untapped market. Smart content is about taking the financial investment that …

There are numerous benefits to this type of architecture which I'll be covering in more detail but essentially, the closer a webpage is to your root domain (www.sample.com), the more page authority it will possess. Social tools allow people to talk directly with each other. You must also …

While it's easy to find "experts" you may want to reach out to, it's important to remember that not everyone responds positively to such requests. Geo-targeting represents a unique and attractive feature of mobile marketing. Thin content can negatively impact your search engine rankings, cause Google to give you a …

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. What if their competing service page does a much better job …

Never sell yourself short and never assume anyone knows your business better than you. For every audience out there, the most optimal writing style exists that will make your content convert and maximize your engagement rates. Much like the art of writing a solid PPC text ad headline, the title …

Utilizing Google Analytics can help you achieve these goals. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Let 's take a look at the concept of inbound linking. I couldn't begin to think I …