an advertising campaign can highlight the superior attributes or benefits of a brand. Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but …

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. You always need to make sure that the titles and keywords you use completely match the content you've written …

Brands and individuals engage in conversations and interact in several ways. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Moz gives us the data we need to justify our projects and strategies. It helps us …

Right now, if you're an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank - and rank well. Provide ways to get feedback regarding any issues or problems with your site. Analyzing content alone is not real SEO …

As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity …