Since there is a correlation between meta descriptions and search engines, many people mistakenly assume that including many keywords in a meta description is a good idea. With the right search engine optimization techniques, your business will enter an untapped market. Smart content is about taking the financial investment that …

There are numerous benefits to this type of architecture which I'll be covering in more detail but essentially, the closer a webpage is to your root domain (www.sample.com), the more page authority it will possess. Social tools allow people to talk directly with each other. You must also …

Utilizing Google Analytics can help you achieve these goals. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Let 's take a look at the concept of inbound linking. I couldn't begin to think I …

an advertising campaign can highlight the superior attributes or benefits of a brand. Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but …

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …