Google looks at links to determine not only how relevant they are to the source, but also how relevant they are to the conversation. When people conduct research, they want up-to-date, accurate information. That's why it's important to keep content updated. Recency is becoming an increasingly important ranking factor in …

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Building a great backlink profile takes time, so don't get discouraged if you have trouble making immediate progress; if it were easy to …

The convergence of SEO and content has been a driving force in marketing for the past few years. The key is to aim them at beginners and explain every single step for solving a particular problem. Undergoing lasik eye surgery is a great way to improve your vision and your …

Since there is a correlation between meta descriptions and search engines, many people mistakenly assume that including many keywords in a meta description is a good idea. With the right search engine optimization techniques, your business will enter an untapped market. Smart content is about taking the financial investment that …

There are numerous benefits to this type of architecture which I'll be covering in more detail but essentially, the closer a webpage is to your root domain (www.sample.com), the more page authority it will possess. Social tools allow people to talk directly with each other. You must also …

Utilizing Google Analytics can help you achieve these goals. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Let 's take a look at the concept of inbound linking. I couldn't begin to think I …

an advertising campaign can highlight the superior attributes or benefits of a brand. Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but …

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …