Things your competitors know about page rank

For example, if you have an article on how to make chocolate fudge, a URL ending in "how-to-make-chocolate-fudge" is more descriptive and therefore better optimized than "online-recipe-3331." Generally, you'll want to avoid any numbers or special characters, include keywords where you can, and strive for intuitiveness. The separation of "desktop …

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Take care when dealing with inbound links

There are a few basic things to keep in mind when formatting your website for top Google placement. If you're repeating your target phrase on your page too much, it may indicate that your page is less about satisfying searcher intent and more about keyword repetition. When you research keywords …

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